The LJI reporter will be based in Sydney, covering the issues faced by five indigenous communities of Cape Breton: We'koqma'q, Wagmatcook, Membertou, Eskasoni and Potolek. These topics include drinking water, reconciliation, education, employment and poverty. The journalist will also explore trends affecting indigenous communities. The approach is to seek solutions and not just report on the problems. Radio advertising has the advantage of a fast delivery time.
You can create your ad quickly, while television commercials and graphics for digital media require more time and effort. With the help of a marketing agency, you can craft a radio advertisement that airs on local radio stations at peak times for your target market. Seven campaigns reported on the prevalence of smoking, with significant decreases in state tobacco control campaigns in California and Massachusetts compared to the rest of the United States. However, significant decreases in cigarette consumption were only observed in the community where the entire population was exposed to a media campaign with intensive counseling for high-risk smokers, not in the community that only received the media campaign. In addition, the surveys used in the two state tobacco control program (TCP) campaigns changed their definition of a smoker during the course of the campaigns. The two state campaigns were evaluated using an interrupted time series design to compare the effects of campaigns as part of tobacco control programs with those in other U.
S. states without campaigns. Tobacco control programs that include media campaigns can change smoking behavior in adults, but evidence comes from quality studies and varying scales and often occurs in an environment where there are other influences on smoking, making it difficult to isolate the effects of the campaign itself in the media. The surveys indicated that both campaigns generated benefits in terms of reductions in the number of packs of cigarettes sold per capita per year for every dollar per capita spent on the campaign in the media.
